In a recent and unexpected move, Selena Gomez sold her custom-made diamond “B” ring, a piece symbolizing her relationship with fiancé Benny Blanco. The ring, valued at $3,250, was sold for a mere $12 as part of Gomez’s “12 Days of Really Rare Stuff” campaign. This initiative allows fans to acquire personal items from the singer, offering a unique glimpse into her personal life.
The “B” ring holds sentimental value, as Gomez debuted it in December 2023 when she and Blanco made their relationship public. Designed by Jacquie Aiche, the ring features a prominent “B” adorned with diamonds, symbolizing their bond. Its sale marks the beginning of Gomez’s campaign, leading up to the release of her collaborative album with Blanco, titled “I Said I Love You First,” set to drop on March 21, 2025.
Gomez’s decision to sell such a personal item at a nominal price reflects her desire to share cherished memories with her fans. The campaign also includes other notable items, such as a signed red Coach bag and a neon “Fetish” light from her 2017 music video. Fans have eagerly speculated about future items, suggesting possibilities like memorabilia from her “Wolves” music video, microphones, and dresses from other music videos.
Despite parting with the “B” ring, Gomez continues to cherish her engagement ring from Blanco. The engagement ring features a marquise-cut diamond set on a delicate yellow gold pavé band, embodying both vintage elegance and contemporary style. This ring remains a significant symbol of their commitment.
The “12 Days of Really Rare Stuff” campaign not only offers fans a chance to own items from Gomez’s personal collection but also builds anticipation for the upcoming album. This initiative exemplifies Gomez’s unique approach to connecting with her audience, blending personal storytelling with her artistic journey.
